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Practiceland: Not Your Doctor's Podcast

Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you.

Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve. Are you one of us?

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Recent Episodes

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Moving On Without Burning Bridges
Aug. 24, 2025

Moving On Without Burning Bridges

After 15 years at the same practice—where Bridgette DeBrino grew from clinician to operations lead—she made the tough call to walk away… not out of burnout or bitterness, but because it was simply time to change. Hear what it...
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Raise Your Prices Without Fear
Aug. 19, 2025

Raise Your Prices Without Fear

When the competition pushes fees down, it’s tempting to slash prices just to keep up. But Erica Crawford says, don’t do it! She reveals what it takes to reach the top of the market while others race to the bottom. With experi...
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Patient Body Language Signals You’re Missing
Aug. 12, 2025

Patient Body Language Signals You’re Missing

Patients don’t always say what they’re feeling, but their body language gives it away. Heather Hughes Hardy and Jenna Hennig break down how to spot the silent signals of hesitation, confusion, or discomfort, like fidgeting, shifting eyes, or sudden...
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The Secret to High-Converting Non-Surgical Calls
Aug. 5, 2025

The Secret to High-Converting Non-Surgical Calls

Scheduling non-surgical appointments isn’t just about filling a spot on the calendar. It’s an opportunity to start a relationship. Every first impression turns into trust. That means asking the right questions to understand w...
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Your Dumbest Money Questions Answered
July 29, 2025

Your Dumbest Money Questions Answered

Most of us were never taught how financing actually works. We nod along when APR or compound interest comes up, hoping no one asks follow-up questions. Blake answers all the “dumb” questions we’re secretly asking, from how tr...
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When To Walk Away From a Toxic Job
July 22, 2025

When To Walk Away From a Toxic Job

If your job is draining the life out of you, but you keep telling yourself to just “push through,” Kelcy Heringer was there too. Five years went by before she realized she was stuck in a cycle of burnout, self-doubt, and car...
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Turning Angry Patients Into Opportunities
July 15, 2025

Turning Angry Patients Into Opportunities

Angry patients aren’t just upset for no reason. They’re feeling unheard, disrespected, or scared, and how you respond in those first few moments can make or break the relationship. Heather Hughes Hardy and Jenna Hennig share ...
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Responding to “How Much Does It Cost?” Like a Boss
July 8, 2025

Responding to “How Much Does It Cost?” Like a Boss

Prospective patients often come in with more questions than answers. They’re unsure about procedures, anxious about costs, and looking for someone who truly listens. That’s where empathy goes a long way. People are more price...
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Sugarcoating Is Sabotaging Your Career (and Your Team)
July 1, 2025

Sugarcoating Is Sabotaging Your Career (and Your Team)

Think being nice and avoiding conflict makes you a better leader? Think again. Kelcy Heringer played nice until she saw that real respect comes from honesty, not people-pleasing. Now she’s all about leveling the playing field and speaking up even...
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The Secret Language of Patient Trust
June 24, 2025

The Secret Language of Patient Trust

Active listening is more than nodding along. It’s about tuning into the words, tone, and emotions behind what patients are saying (and not saying). When you pick up on those cues and mirror their language, trust starts to for...
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About the Hosts

Blake Lucas Profile Photo

Blake Lucas

Senior Director of Customer Experience at PatientFi

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients.

With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Andrea Watkins Profile Photo

Andrea Watkins

VP of Practice Growth at Studio III Marketing

Andrea Watkins is the Vice President of Practice Growth at Studio 3, where she coaches plastic surgery and aesthetics teams on strengthening patient acquisition workflows and optimizing lead management systems to drive measurable growth. She has partnered with more than 100 practices nationwide—helping them capture and analyze lead and conversion data, streamline consultations and booking, and align staff training with business objectives.

Andrea’s approach centers on turning data into action: equipping practices to improve patient intake, increase conversion rates, maximize marketing resources, and optimize the patient journey. Known for her directive yet approachable, non-salesy style, she empowers practice leaders and teams to enhance efficiency, boost profitability, and deliver an elevated patient experience in today’s competitive market.