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Practiceland: Not Your Doctor's Podcast

Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you.

Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve. Are you one of us?

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Recent Episodes

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Dealing With Difficult Coworkers
Oct. 14, 2025

Dealing With Difficult Coworkers

In fast-paced aesthetic practices full of women, it’s normal for there to be some friction. But when team dynamics get tense, it’s up to leadership to set the tone. From coworkers with tough communication styles to those who ...
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Tips and Tricks for Effortless, Profitable Events
Oct. 7, 2025

Tips and Tricks for Effortless, Profitable Events

Patient events are risky because if you fail, it’s an expensive, time-consuming, and overwhelming mistake. But what if events could be your most reliable growth engine? Aaron Toly reframes events from “cost centers” into high...
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The Real Reasons Behind Price Objections
Sept. 30, 2025

The Real Reasons Behind Price Objections

When you reach the end of a consultation and someone declines your pitch because of the price, it’s almost never about the price. Understanding emotional drivers is key to closing the sale, and it’s your job to handle objecti...
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Are You Being Paid What You’re Worth?
Sept. 23, 2025

Are You Being Paid What You’re Worth?

“How much should you be making in your role at an aesthetic practice?” It’s the question everyone has, but few actually know the answer. Business consultant Jessica Hunter—who’s spent the last 10 years working closely with th...
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The 1 Simple Policy That Will Instantly Improve Your Cancellation Rate
Sept. 16, 2025

The 1 Simple Policy That Will Instantly Improve Your Cancellation Rate

Not having a clear financial policy is asking for trouble. To help protect your schedule and convert more patients, Andrea Watkins and Alli Petriella share exactly what to include in your financial policy, where to introduce ...
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Navigating the 100-Question Patient
Sept. 9, 2025

Navigating the 100-Question Patient

Some patients have one or two questions. Others have a hundred… Heather Hughes Hardy and Jenna Hennig help us understand why someone might be a “100-question patient” and navigate these challenging consultations with grace. ...
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Help! My Front Desk Talks Too Much
Sept. 2, 2025

Help! My Front Desk Talks Too Much

A practice manager writes in to ask Andrea and Alli for help with her front desk who is wonderful with patients but struggles to keep calls brief, resulting in lost opportunities in the form of missed calls and lowered produc...
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Moving On Without Burning Bridges
Aug. 24, 2025

Moving On Without Burning Bridges

After 15 years at the same practice—where Bridgette DeBrino grew from clinician to operations lead—she made the tough call to walk away… not out of burnout or bitterness, but because it was simply time to change. Hear what it...
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Raise Your Prices Without Fear
Aug. 19, 2025

Raise Your Prices Without Fear

When the competition pushes fees down, it’s tempting to slash prices just to keep up. But Erica Crawford says, don’t do it! She reveals what it takes to reach the top of the market while others race to the bottom. With experi...
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Patient Body Language Signals You’re Missing
Aug. 12, 2025

Patient Body Language Signals You’re Missing

Patients don’t always say what they’re feeling, but their body language gives it away. Heather Hughes Hardy and Jenna Hennig break down how to spot the silent signals of hesitation, confusion, or discomfort, like fidgeting, shifting eyes, or sudden...
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About the Hosts

Blake Lucas Profile Photo

Blake Lucas

Senior Director of Customer Experience at PatientFi

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients.

With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Andrea Watkins Profile Photo

Andrea Watkins

VP of Practice Growth at Studio III Marketing

Andrea Watkins is the Vice President of Practice Growth at Studio 3, where she coaches plastic surgery and aesthetics teams on strengthening patient acquisition workflows and optimizing lead management systems to drive measurable growth. She has partnered with more than 100 practices nationwide—helping them capture and analyze lead and conversion data, streamline consultations and booking, and align staff training with business objectives.

Andrea’s approach centers on turning data into action: equipping practices to improve patient intake, increase conversion rates, maximize marketing resources, and optimize the patient journey. Known for her directive yet approachable, non-salesy style, she empowers practice leaders and teams to enhance efficiency, boost profitability, and deliver an elevated patient experience in today’s competitive market.