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Practiceland: Not Your Doctor's Podcast

Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you.

Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve. Are you one of us?

Recent Episodes

April 8, 2025

Why We Made Practiceland (and PatientFi) Just For You

It could get weird if PatientFi had a podcast without introducing our CEO and co-founder Todd Watts. So here he is!  After seeing how unnecessarily difficult financing plans were for staff and patients alike, Todd created PatientFi to make the...
April 1, 2025

Meet Andrea Watkins, Practiceland Co-Host & Conversion Coach

Andrea Watkins loves fast-tracking practices to success — teaching what works, sharing the best tools, and helping people thrive in their roles. Hear how she made the leap from leading a successful plastic surgery practice to now coaching teams...
March 25, 2025

OMG We’re Getting Acquired. What Happens to Me?

Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every time and this is your...
March 18, 2025

Secrets to Managing Up That Nobody is Telling You

Kelcy Heringer asks us to change the way we think about giving direct feedback, especially to those “above” you and even the boss.  Sure, that sounds really scary. But you’ll find out why you shouldn’t be afraid of it and how to do it in a way that...
March 11, 2025

The Silver Lining of Getting Fired

… And other lessons learned growing from a tiny 700 sq. ft. Pepto-Bismol-pink office with three employees to three locations and a team of 90 (with 60 hired in just 14 months!) This week we flip the script as Andrea Watkins sits down with Austin...
March 4, 2025

From the Front Desk to Leadership in Record Time

Growing an aesthetic practice from 30 to 100 team members in just one year is almost unheard of. Heather Hughes and Jenna Hennig, sisters and coworkers at Austin Plastic Surgeon, weren’t just witnesses to this growth—they were key players.  Starting...

About the Hosts

Blake Lucas Profile Photo

Blake Lucas

Senior Director of Customer Experience at PatientFi

Blake Lucas is all about creating great customer experiences and making things easier for both businesses and their clients. As Senior Director of Customer Experience at PatientFi, he helps medical practices offer seamless financing options to their patients. With a background in training, account management, and leadership, he’s passionate about motivating teams and improving processes. When he’s not working, he’s busy being a proud dad to his twin boys, finding joy in the everyday chaos of fatherhood.

Andrea Watkins Profile Photo

Andrea Watkins

VP of Conversion Coaching at Studio III Marketing

Andrea’s journey in the aesthetics industry began as the COO of a thriving plastic surgery practice, where she gained firsthand experience in optimizing operations and driving growth. Today, as the Vice President of Conversion Coaching at Studio III Marketing, her mission is to make proven best practices in aesthetics accessible to everyone from the front desk to the back office. Through implementation of the right people, systems and processes, she guides practices across the nation to streamline workflows, increase revenue, and have fun along the way! Her true passion is equipping women with the right tools to make the most of their roles and empower them to serve patients and doctors, while creating stable and rewarding careers for themselves.