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Episodes

April 15, 2025

This Episode is Worth Millions of Dollars [Part 1]

Not just one but TWO conversion-obsessed data junkies share their best lead-generating and consultation-closing tactics, including the easy campaign that generated over 400 leads and 35 consultation requests with a single email. In this deep-dive...
April 8, 2025

Why We Made Practiceland (and PatientFi) Just For You

It could get weird if PatientFi had a podcast without introducing our CEO and co-founder Todd Watts. So here he is!  After seeing how unnecessarily difficult financing plans were for staff and patients alike, Todd created PatientFi to make the...
Guest: Todd Watts
April 1, 2025

Meet Andrea Watkins, Practiceland Co-Host & Conversion Coach

Andrea Watkins loves fast-tracking practices to success — teaching what works, sharing the best tools, and helping people thrive in their roles. Hear how she made the leap from leading a successful plastic surgery practice to now coaching teams...
March 25, 2025

OMG We’re Getting Acquired. What Happens to Me?

Selling the practice is a big deal, but don’t panic just yet – you’re probably not getting fired! Doctors sell for a variety of reasons, and freaking out at first is normal. But a growth mindset beats a scarcity mindset every time and this is your...
March 18, 2025

Secrets to Managing Up That Nobody is Telling You

Kelcy Heringer asks us to change the way we think about giving direct feedback, especially to those “above” you and even the boss.  Sure, that sounds really scary. But you’ll find out why you shouldn’t be afraid of it and how to do it in a way that...
March 11, 2025

The Silver Lining of Getting Fired

… And other lessons learned growing from a tiny 700 sq. ft. Pepto-Bismol-pink office with three employees to three locations and a team of 90 (with 60 hired in just 14 months!) This week we flip the script as Andrea Watkins sits down with Austin...
March 4, 2025

From the Front Desk to Leadership in Record Time

Growing an aesthetic practice from 30 to 100 team members in just one year is almost unheard of. Heather Hughes and Jenna Hennig, sisters and coworkers at Austin Plastic Surgeon, weren’t just witnesses to this growth—they were key players.  Starting...
Feb. 25, 2025

From Awkward to Cha-Ching: The Ultimate Guide to Talking About Money in Aesthetic Practices

Talking about money is awkward, right? It’s taboo, it’s uncomfortable, and everyone has unspoken baggage around it. But success in aesthetics requires confidently discussing costs with patients, and being great at it helps you advance your own career....
Jan. 29, 2025

Practiceland: Not Your Doctor's Podcast [Trailer]

Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you. Welcome to PracticeLand—where we get it because we’ve been...